Do you belong to a non profit or a small to medium business?
Have you thought about the products and services you offer and how they can generate profits?
Why profits you ask? Well of course for the obvious reasons, to pay wages and have a surplus to grow your business.
In some doctrins of thinking, especially in light of a climate crisis, profitability may be viewed as an opposite to sustainability.
If you take any value judgement out of the equation in simple maths terms having a surplus rather than just a turn over allows for growth of a company and determines a strong future.
Publicly listed companies have many factors which make them financially viable to investors, and free products and services is one element as is human value. A free service can actually hold financial value to a company, especially if it has ethical justifications.
Company’s investment portfolio is also a key factor in appearing strong to investors.
If we take the case of a physiotherapy company for example. There is no way that this company can generate a large profit, rather than a turn over, unless each individual in the organization has a large skill set and are experts in their field. This being unlikely and rare, many people in this profession work very long hours with bookings back to back to cover costs.
But can such a company or any in the allied health provider area, have a vision which goes beyond the supply and demand of a basic service.
Can they indicate to an extent, greater or lesser than Bill Gates, and provide something extraordinary that revolutionises the way we think about health care?
The constrictions on entrepreneurs in this climate makes radical innovation difficult, however not impossible on smaller local terms.
How responsive and agile these companies are leans itself also to the creativity of the leadership, the strength of their teams and the ability and drive to stand out from the crowd in both business and human rights ethics.
As we move towards the next phase of human development where utopian ideals are discussed, can we find the freedom to do something worth while for all beings, where a profit can become a bargaining of an ethical not merely a monetary value.
Food for thought.
Keep well and keep writing.
If you are a non profit or a small to medium business and would like 15 minutes free advise on Best Practice please contact me via my web site.
Thank you.
Cate
Cate Hayes Blog 